Content Calendar - Gridfinity GRIPS
Tactical content planning for social media, email, and blog.
Content Pillars
| Pillar |
Description |
% of Content |
Platforms |
| Product |
Showcase products, features, use cases |
25% |
All |
| Education |
Tips, how-tos, organization advice |
30% |
Blog, YouTube, Pinterest |
| Community |
UGC, customer stories, behind-the-scenes |
25% |
IG, Reddit, TikTok |
| Lifestyle |
Aspirational home/kitchen content |
15% |
IG, Pinterest |
| Promotional |
Sales, bundles, announcements |
5% |
Email, All |
Weekly Content Schedule
Social Media Posting Frequency
| Platform |
Posts/Week |
Best Times |
Content Focus |
| Instagram Feed |
4-5 |
Tue/Thu 11am, Sat 10am |
Product, lifestyle, UGC |
| Instagram Stories |
Daily |
Morning + Evening |
BTS, polls, engagement |
| Instagram Reels |
3 |
Wed/Fri/Sun |
Tutorials, satisfying |
| TikTok |
4-5 |
Tue-Sat evening |
Trends, tutorials, ASMR |
| Pinterest |
10-15 |
Daily |
All pillars |
| Reddit |
2-3 |
Weekday evenings |
Community, genuine engagement |
| YouTube |
1 |
Thursdays |
Tutorials, demos |
Weekly Template
| Day |
Instagram |
TikTok |
Pinterest |
Reddit |
Blog |
| Mon |
Product feature |
- |
2 pins |
- |
- |
| Tue |
Reel: How-to |
Tutorial |
2 pins |
Community post |
- |
| Wed |
Lifestyle |
Trending format |
2 pins |
- |
Publish |
| Thu |
UGC/Customer |
- |
2 pins |
- |
- |
| Fri |
Reel: Satisfying |
ASMR organizing |
2 pins |
Share content |
- |
| Sat |
Before/After |
Transformation |
2 pins |
- |
- |
| Sun |
Reel: Tips |
Quick tip |
3 pins |
- |
- |
Monthly Content Calendar Template
Month 1: Launch Month
Week 1 (Launch Week)
| Day |
Platform |
Content Type |
Caption/Hook |
CTA |
| Mon |
IG Feed |
Launch announcement |
"It's here! The organizer your IKEA plates have been waiting for" |
Link in bio |
| Mon |
Email |
Launch blast |
"We're live! 🎉 First 50 orders get free shipping" |
Shop now |
| Mon |
Reddit |
r/gridfinity post |
"Finally made Gridfinity work in my kitchen" |
Discussion |
| Tue |
IG Reel |
Product demo |
"POV: Your plates finally have a home" |
Shop link |
| Tue |
TikTok |
Unboxing |
"Unboxing the organizer I designed for my IKEA plates" |
Profile link |
| Wed |
IG Feed |
Lifestyle shot |
"Kitchen goals achieved ✨" |
Tag someone |
| Wed |
Blog |
Launch post |
"Introducing Gridfinity GRIPS" |
Email signup |
| Thu |
IG Stories |
BTS |
"Day 1 orders shipping! Here's the chaos" |
Poll/Question |
| Thu |
Pinterest |
Product pins |
5 product pins with keywords |
Shop link |
| Fri |
IG Reel |
Satisfying stack |
"This sound 😌" (ASMR stacking) |
Save for later |
| Sat |
IG Feed |
Customer photo |
"First customer setup 📸 @customer" |
Share yours |
| Sun |
TikTok |
Quick tip |
"One thing you're doing wrong with plate storage" |
Follow |
Week 2
| Day |
Platform |
Content Type |
Caption/Hook |
| Mon |
IG Feed |
Feature highlight |
"Why IKEA-specific matters" |
| Tue |
IG Reel |
Before/After |
"Transformation Tuesday 🔄" |
| Tue |
Email |
Week 1 recap |
"You made launch week incredible" |
| Wed |
Blog |
SEO post |
"Best Plate Organizers for IKEA Kitchens" |
| Thu |
IG Feed |
Testimonial |
"Don't take our word for it..." |
| Fri |
TikTok |
Trending audio |
[Use trending format with product] |
| Sat |
IG Feed |
UGC Carousel |
"Your setups are amazing 😍" |
| Sun |
Pinterest |
Blog promotion |
Pin blog post images |
Week 3
| Day |
Platform |
Content Type |
Caption/Hook |
| Mon |
IG Feed |
Education |
"3 signs you need better plate storage" |
| Tue |
IG Reel |
Tutorial |
"How to set up your Gridfinity GRIPS" |
| Wed |
IG Feed |
Lifestyle |
"Sunday morning pancakes hit different now" |
| Thu |
Email |
Product feature |
"5 ways to use your GRIPS" |
| Thu |
YouTube |
Full demo |
"Complete Setup Guide" |
| Fri |
TikTok |
ASMR |
"Satisfying organization 😌" |
| Sat |
IG Feed |
Community |
"Show us your setup #GridfinityGRIPS" |
| Sun |
Reddit |
Engagement |
Respond to comments, share tips |
Week 4
| Day |
Platform |
Content Type |
Caption/Hook |
| Mon |
IG Feed |
Product lineup |
"Meet the family" |
| Tue |
IG Reel |
Customer feature |
"Check out @customer's kitchen" |
| Wed |
Blog |
How-to |
"Ultimate IKEA Kitchen Organization Guide" |
| Thu |
IG Feed |
Bundle promo |
"Bundle = Better deal" |
| Thu |
Email |
Bundle offer |
"Save 15% with our starter bundle" |
| Fri |
TikTok |
Myth busting |
"Plate storage myths debunked" |
| Sat |
IG Feed |
Weekend vibes |
"Weekend = Organizing time" |
| Sun |
Pinterest |
Weekly pin batch |
10+ pins across boards |
Content Themes by Month
Month 1: Launch & Education
- Product introduction
- Basic how-tos
- IKEA compatibility
- First customer stories
- Heavy UGC focus
- Customer spotlights
- Behind-the-scenes
- Reddit/Discord engagement
Month 3: Expansion
- New use cases
- Advanced setups
- Bundle promotions
- Referral program launch
Seasonal Content Ideas
| Season |
Theme |
Content Ideas |
| Jan/Feb |
New Year organization |
"Fresh start" clean-outs, goals |
| Mar/Apr |
Spring cleaning |
Major organization projects |
| May/Jun |
Summer hosting |
Plate storage for entertaining |
| Jul/Aug |
Back to basics |
Simple tips, efficient routines |
| Sep/Oct |
Fall refresh |
Cozy kitchen content |
| Nov/Dec |
Holiday prep |
Gift guides, hosting, bundles |
Email Calendar
Automated Sequences
Welcome Sequence (3 emails)
| Email |
Timing |
Subject |
Content |
| 1 |
Immediate |
"Welcome to Gridfinity GRIPS! + 10% off" |
Brand story, value prop, discount |
| 2 |
Day 2 |
"The organization secret pros don't share" |
Tips + product showcase |
| 3 |
Day 5 |
"Your discount expires soon ⏰" |
Urgency, social proof, CTA |
Post-Purchase Sequence (4 emails)
| Email |
Timing |
Subject |
Content |
| 1 |
Day 0 |
"Your order is confirmed! 📦" |
Order details, what to expect |
| 2 |
Day 3 |
"Your GRIPS are on the way!" |
Tracking, setup tips |
| 3 |
Day 10 |
"How's your setup going?" |
Check-in, request feedback |
| 4 |
Day 14 |
"Leave a review, get 10% off" |
Review request, incentive |
Abandoned Cart Sequence (3 emails)
| Email |
Timing |
Subject |
Content |
| 1 |
1 hour |
"Did something go wrong?" |
Helpful, cart recovery |
| 2 |
24 hours |
"Your cart is waiting 🛒" |
Social proof, urgency |
| 3 |
72 hours |
"Last chance + free shipping" |
Final offer |
Campaign Emails (Monthly)
| Week |
Type |
Theme |
| 1 |
Newsletter |
Tips, community highlights, new content |
| 2 |
Product |
Feature spotlight or new product |
| 3 |
Educational |
Long-form tips or guide |
| 4 |
Promotional |
Sale, bundle, or special offer |
Blog Content Calendar
Month 1
| Week |
Title |
Type |
Target Keyword |
Goal |
| 1 |
"Introducing Gridfinity GRIPS" |
Announcement |
gridfinity grips |
Brand |
| 2 |
"Best Plate Organizers for IKEA Kitchens" |
Listicle |
ikea plate organizer |
SEO |
| 3 |
"Ultimate IKEA Kitchen Organization Guide" |
Guide |
ikea kitchen organization |
SEO |
| 4 |
"Gridfinity in the Kitchen: A Complete Guide" |
Guide |
gridfinity kitchen |
SEO |
Month 2
| Week |
Title |
Type |
Target Keyword |
Goal |
| 1 |
"Customer Spotlight: [Name]'s Kitchen Setup" |
Story |
- |
Community |
| 2 |
"5 Common Plate Storage Mistakes" |
Listicle |
plate storage |
SEO |
| 3 |
"IKEA [Plate Name] Dimensions & Organization" |
Reference |
ikea [plate] dimensions |
SEO |
| 4 |
"Small Kitchen Organization Ideas" |
Listicle |
small kitchen organization |
SEO |
Month 3
| Week |
Title |
Type |
Target Keyword |
Goal |
| 1 |
"Gridfinity 101: Getting Started" |
Guide |
gridfinity guide |
SEO |
| 2 |
"Best IKEA Products for Kitchen Organization" |
Listicle |
ikea kitchen products |
SEO |
| 3 |
"How We Designed Gridfinity GRIPS" |
Story |
- |
Brand |
| 4 |
"Maximizing Cabinet Space: Complete Guide" |
Guide |
cabinet organization |
SEO |
Video Content Calendar
YouTube Publishing Schedule
| Week |
Video Type |
Title |
Length |
| 1 |
Product Demo |
"Gridfinity GRIPS: Complete Setup Guide" |
8-10 min |
| 3 |
Tutorial |
"5 Ways to Organize Your IKEA Kitchen" |
10-12 min |
| 5 |
Customer Feature |
"Tour: [Customer]'s Kitchen Organization" |
5-7 min |
| 7 |
Comparison |
"Gridfinity vs Generic Organizers" |
8-10 min |
| 9 |
How-To |
"Building the Ultimate Kitchen Drawer" |
10-12 min |
YouTube Shorts / TikTok Ideas
| Category |
Ideas |
| Satisfying |
Plate stacking ASMR, drawer closing, perfect fit |
| Before/After |
Messy to organized transformations |
| Tips |
Quick organization hacks, storage tips |
| Trends |
Adapt trending sounds/formats to product |
| POV |
"POV: You finally organized your kitchen" |
| Myths |
"Plate storage myths debunked" |
| Reviews |
Customer reactions, unboxings |
Content Creation Workflow
Weekly Process
MONDAY TUESDAY WEDNESDAY
──────── ─────── ─────────
Plan week's Create Edit and
content photos/videos schedule
Review Write Post live
analytics captions content
Respond to Engage with Community
comments community engagement
Content Batch Days
| Day |
Task |
Output |
| 1st of Month |
Photo shoot |
20-30 photos |
| 15th of Month |
Video batch |
4-6 videos |
| Weekly |
Graphic creation |
5-10 graphics |
| Weekly |
Caption writing |
Week's captions |
| Category |
Tool |
Purpose |
| Scheduling |
Later / Buffer |
Social scheduling |
| Design |
Canva / Figma |
Graphics |
| Video |
CapCut / Premiere |
Editing |
| Analytics |
Native + GA4 |
Tracking |
| Email |
Klaviyo / Mailchimp |
Email marketing |
| Planning |
Notion / Airtable |
Calendar |
Hashtag Strategy
#GridfinityGRIPS #Gridfinity #IKEAHack #KitchenOrganization
#HomeOrganization #OrganizedHome #KitchenGoals #IKEAKitchen
#MinimalistHome #SmallSpaceLiving #OrganizationTips #TidyHome
#PlateStorage #DrawerOrganization #ModularOrganization #MakerCommunity
| Platform |
Hashtag Count |
Strategy |
| Instagram |
15-20 |
Mix of sizes, in first comment |
| TikTok |
3-5 |
Trending + niche |
| Pinterest |
5-10 |
Keyword-focused in description |