Gridfinity GRIPS - Marketing & Launch Documentation¶

Note: For project vision and requirements, see Business Documentation.

Product Overview¶

Gridfinity GRIPS - Modular grid systems and organizers designed to keep stacks of IKEA plates secure and organized. Compatible with the popular Gridfinity ecosystem.

Value Proposition¶

"Never worry about sliding plates again. Gridfinity GRIPS keeps your IKEA dinnerware perfectly stacked, organized, and accessible."

🚀 Launch Timeline¶

Documentation Structure¶

Quick Reference: Marketing Frameworks Used¶

1. Marketing Canvas¶

A visual one-page framework covering: Target Audience, Value Proposition, Channels, Content Strategy, Metrics, and Budget.

2. SOSTAC Framework¶

• **S**ituation: Where are we now?
• **O**bjectives: Where do we want to be?
• **S**trategy: How do we get there?
• **T**actics: What specific actions?
• **A**ction: Who does what, when?
• **C**ontrol: How do we measure success?

3. STP (Segmentation, Targeting, Positioning)¶

Classic marketing framework for identifying and reaching the right customers.

4. 7Ps Marketing Mix¶

Product, Price, Place, Promotion, People, Process, Physical Evidence

Key Differentiators¶

1. IKEA-Specific Design - Precisely engineered for popular IKEA plate sizes
2. Gridfinity Compatible - Works with the existing Gridfinity ecosystem
3. Modular & Expandable - Start small, grow as needed
4. Premium Materials - Durable, food-safe, aesthetically pleasing

Target Market Summary¶

Phase 1: Benelux (Q2 2026)¶

• Primary: Belgian & Dutch home organization enthusiasts, IKEA customers
• Secondary: Gridfinity collectors, minimalists
• Platform: bol.com (dominant marketplace in BE/NL)

Phase 2: Germany (Q3-Q4 2026)¶

• Primary: German IKEA customers, organization enthusiasts
• Platform: Kaufland.de (major German marketplace)

Phase 3: France (2027)¶

• Primary: French home organization market
• Platform: cdiscount.fr (leading French marketplace)

Phase 4: Pan-European (H2 2027)¶

• Primary: All EU IKEA customers
• Platform: Amazon EU (DE, FR, IT, ES, NL, BE, PL, SE)

Success Metrics (KPIs)¶

Phase 1: Benelux Launch (Q2 2026 - 90 days)¶

Annual Targets (Year 1)¶